Current Issues in Economics and Finance
Bank Branches in Supermarkets
December 1996 Volume 2 Number 13
JEL classification: G2, G21

Authors: Lawrence J. Radecki, John Wenninger, and Daniel K. Orlow

The largest U.S. commercial banks are restructuring their retail operations to reduce the cost disadvantage resulting from a stagnant deposit base and stiffer competition. As part of this effort, some banks are opening 'supermarket,' or 'in-store,' branches: a new type of banking office within a large retail outlet. An alternative to the traditional bank office, the supermarket branch enables banks to improve the efficiency of the branch network and offer greater convenience to customers.

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