Circular
Gallup Survey on Y2K Customer Awareness
June 21, 1999
Circular No. 11162

"Year 2000 Readiness Disclosure"

To the Chief Executive Officers of All State Member Banks, Bank Holding Companies,
Edge and Agreement Corporations, and Branches and Agencies of Foreign Banks
in the Second Federal Reserve District, and Related Information Systems Service Providers:

The Federal Financial Institutions Examination Council (FFIEC) has previously provided you with guidance on the importance of developing Year 2000 customer awareness programs. In addition, the bank and thrift regulatory agencies have undertaken their own public outreach programs; given information to consumers about steps they can take to prepare for the century date change; and provided you with materials and information for use in designing your own customer awareness programs. Recently, the regulatory agencies took the additional step of contracting with the Gallup Organization to survey the American public during the first quarter of 1999. The survey provided information which not only helped the agencies gauge the effectiveness of customer awareness campaigns to date, but will also help you to plan future educational efforts. The survey report is available on the Federal Reserve Board's web site.

A letter from the regulatory agencies providing information about the results of the survey and offering further recommendations about customer communications based on the survey information is available. Any questions you may have may be directed, at this Bank, to Sarah Dahlgren, Vice President, Bank Supervision Group, or to Ira Adler or Joseph Galati, Examining Officers, Advisory and Technical Services, Bank Supervision.

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